The Apprentice Asia 2013 – Thực tập sinh Châu Á – Truyền hình thực tế

The Apprentice Asia – Người tập sự phiên bản châu Á, truyền hình thực tế tìm kiếm người dẫn đầu châu Á trong việc tiếp thị và kinh doanh để giành lấy công việc trong mơ của mình, người chiến thắng của chương trình là người vừa có năng lực vừa có bản lĩnh.

The Apprentice Asia is the Asian adaptation to the mega hit reality series, The Apprentice, which was created by Mark Burnett (The Voice, Survivor), with Donald Trump as host.

Who is the host?

Aviation tycoon Tan Sri Dr. Tony Fernandes, Group CEO of AirAsia.

“Believe the unbelievable. Dream the impossible.
Never take no for an answer”- Tony Fernandes

Tony Fernandes – Trump’s Asian Apprentice

You’re hired! Airline entrepreneur Tony Fernandes has found yet another venue to make his mark: starring as the chief executive in The Apprentice Asia. He’ll play the Donald Trump role in the TV show, sizing up 12 contestants from across the region as they compete in various tasks and then conducting the climactic job interview that ends with one hopeful going home each week. The applicant left standing after 13 episodes wins the top prize–a one-year contract to work for at least a $100,000 salary at one of Fernandes’ many companies.

There are more than 25 adaptations worldwide of The Apprentice format that was a runaway success when it premiered in the U.S. in 2004 with real estate billionaire Trump presiding over the boardroom. But this is the first time that the show is being made in Asia. Sony Pictures Television Networks Asia, which is co-producing the show with FremantleMedia Asia, says Fernandes is a perfect fit as “the ultimate dreamer and adventurer in business.” The Apprentice Asia is expected to reflect Asian sensibilities, with more tactful confrontations and a focus on inspiration. Sony won’t say whether he, like Trump, will tell failed contestants, “You’re fired!” The show will be filmed primarily in Kuala Lumpur and Singapore and is scheduled to start in May on cable channel AXN in 19 countries across Asia.

Fernandes, No. 21 on this year’s list of Malaysia’s richest, tweeted enthusiastically about his newest sideline: “Some really good candidates for the show. Great tasks.” FORBES ASIA’s 2010 Businessman of the Year is best known for turning around debt-ridden carrier AirAsia and paving the way for budget travel in the region. His diverse portfolio now ranges from a Formula 1 racing team and a British sports car maker to a mobile phone provider. As it happens, Apprentice Asia isn’t Fernandes’ first onscreen role. In 2008 he had a cameo in the Malaysian comedy Cuci, about a team of four adopted brothers who compete in the “Window Washing Olympics” to win a coveted cleaning contract at the 88-floor Petronas Towers.
Advisor

1. KATHLEEN TAN

Chief Executive Officer of Expedia Asia, the world’s leading online travel company. A dynamic business leader, opportunistic marketer, and innovative thinker, Kathleen has helped build AirAsia while serving as Tony Fernandes’s right-hand woman. As a pioneer among Asian airlines in social media, Kathleen led AirAsia’s social media development which is now ranked as the most social airline in Asia-Pacific and one of the top worldwide. Now, she’s on a mission to take Expedia Asia to even greater heights.
Kathleen is an avid social junkie herself, actively engaging on Facebook, Twitter, Instagram and Sina Weibo (China’s Twitter). Her Weibo account has over 200,000 followers and is now ranked as a top 2000 most influential account out of 300 million members.

2. MARK LANKESTER
Group Chief Executive Officer, Tune Hotels. Mark comes to Tune Hotels from the entertainment and leisure consumer goods industry. With over 15 years with the Warner Music Group in senior Regional and Managing Director management roles throughout Asia, Mark’s experience includes managing companies from start-up phases to managing growth-oriented established businesses across Asia and Greater China. Having spent an extraordinary amount of time in hotels, (including living out of one in Hong Kong and Taipei for a full year!), and seeing how little time recording artists actually spend in hotels, he is totally committed to our mission statement of promising a great night’s sleep, enjoying a fantastic hot power shower the next morning and ensuring a clean and secure environment to all Tune Hotels guests!

Contestants
Among the 30,000 applicants from Asia, 100 were called for interviews, before they were cut down to 30, and then to a final 12.
The finalists were then put up in an apartment in Kuala Lumpur for five weeks, where they faced weekly tasks, during which they remained out of contact with everyone. They only have 15-minute phone call to connect to the outside world.